Give European tech a chance. Shopping guide.
Find a European alternative to your phone, laptop, headphones, router, keyboard, smartwatch, and more.
Start from something you already know: iPhone, Chromebook, AirPods, Kindle, Google Nest, Ring doorbell. We'll show you the European-made and/or designed alternative. Every tech product is shown with its European counterpart. Available at a European webshop.
Webshops don't make it easy to see where tech comes from.
Here, it's always the first thing that I show.
Make the Switch
Start from something you already know: iPhone, Chromebook, Kindle, AirPods, Google Nest, Ring doorbell. Click it and Switchie reveals the European alternative. Clear about every trade-off.
Switch by product →Discover European tech
Browse curated European hardware by category. Every product rated on four criteria: design, assembly, ownership, and where it's sold. Recently added every week.
Browse categories →What the 4 dots mean
Recently updated
All products →
Photo coming soon 
AVM
AVM FRITZ!Box 6690 Cable
Europe's favourite router. No cloud required.
Photo coming soon 
Beyerdynamic
Beyerdynamic DT 770 Pro
Studio headphones, made in Heilbronn since 1924
Photo coming soon 
CHERRY
CHERRY MX Board 3.0S
German mechanical switches. Since 1953.
Photo coming soon 
De'Longhi
De'Longhi Magnifica Evo
Italian-designed bean-to-cup. Espresso at home, no pods.
Browse by category
All categories →Popular switches
All switches →Apple iPhone
→ Fairphone 6
Google Pixel 9
→ Fairphone 6
Xiaomi 15
→ Fairphone 6
Samsung Galaxy S24
→ Fairphone 6
Apple MacBook
→ TUXEDO InfinityBook Pro 14
Dell XPS
→ TUXEDO InfinityBook Pro 14
AirPods Pro
→ Sennheiser MTW4
Apple AirPods
→ Jabra Evolve2 75
Bose QuietComfort
→ Beyerdynamic DT 770 Pro
Sony WH-1000XM5
→ Austrian Audio Hi-X55
Garmin Fenix 7
→ Suunto 9 Peak Pro
Apple Watch
→ Withings ScanWatch 2
Fitbit Charge 6
→ Withings ScanWatch 2
Nest Thermostat
→ Tado Smart Thermostat X
Google Nest Wifi
→ AVM Fritz!Box 6690
Ring Video Doorbell
→ Netatmo Video Doorbell
Amazon Kindle
→ PocketBook Era
Google Chromebook
→ TUXEDO InfinityBook Pro 14