How we rate European status
Every product on The Europe Switch shows four coloured dots. Here is exactly what each one means.
R&D, product design, and engineering happen in Europe. The company's creative and technical decisions are made here.
Green: designed in Europe. Orange: partially designed here or significant design work outside Europe. Red: no design in Europe.
The product is physically assembled in Europe. This is the hardest criterion to meet. Most electronics companies, including European ones, manufacture in Asia.
Green: assembled in Europe. Orange: partially assembled here, or assembled outside Europe with European oversight. Red: no assembly in Europe.
The company is European-owned. Profits, strategic decisions, and corporate control stay in Europe. This matters because ownership determines where money flows and who sets the agenda.
Green: European-owned (private, founder-led, or publicly listed in Europe). Orange: complex or mixed ownership, or acquired by a non-European parent. Red: fully foreign-owned with no meaningful European governance.
The product is available through European retailers, with official EU warranty, full EU consumer rights, and European customer support. You are not buying a grey-market import or a US-spec device that may not meet EU standards.
Green: official European distribution with EU warranty. Orange: sold in Europe through limited channels or without full EU consumer protection. We do not list products that are red on this criterion.
The four dots always appear in order: Design · Assembly · Ownership · Sold in Europe. A product with all four green is the strongest possible European product.
Products that are simply sold in Europe but have no European design, ownership, or heritage. Apple, Samsung Galaxy, Xiaomi, Anker, DJI. These only appear on our Switch pages as the starting point for finding European alternatives.
Retailers
We only link to European retailers. We do not link to Amazon or any US-owned retailer. See the full list with ownership details on the Retailers page →
Affiliate disclosure
Retailer links on this site are affiliate links. When you buy through them, we earn a small commission at no extra cost to you. Affiliate relationships do not influence which products we list or how we rate them.
Attributions
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